experience research. design. digital strategy.
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Prototyping Saves Time And Money

Prototyping Saves Time and Money

“If a picture is worth 1000 words, a prototype is worth 1000 meetings." - saying at IDEO

Software experiences are NEVER done.  To match that reality it makes sense to be in a constant state of creation and to use low-cost tools that allow for fast movement without the cost of a full project.  

After I've learned as much about the users as I can, where they work, and how they work my design work starts.  At first, it's mainly sketches with generic labels for each of the user issues the team is trying to solve.  That's the foundational work that will eventually evolve into a digital functional prototype.