The Project
EssenceTree Holistic Life is a boutique lifestyle brand that sells handmade, organic bodycare. In this extremely competitive business environment it's important to present customers and prospects with a strong sense of texture and colors that help to distinguish EssenceTree from other companies.
The Challenge
The company needed to quickly build an e-commerce platform that can scale to handle a large number of products and can gracefully present them to customers on a wide array of devices.
The Approach
With such a wide array of devices, a key tactic was to rely on a design that ignored breakpoints and allowed for a graceful responsiveness.