The Project

Redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:

a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
new AppleCare® service and support offering tailored to the needs of the enterprise; and
new packaged offerings from IBM for device activation, supply and management.

The Approach

A huge part of the magic of the Apple + IBM partnership is the level of detail that’s placed on understanding every aspect of the end user’s life. A key element of that pursuit involved a constant stream of user interviews, journey mapping, and iterative design. Getting to that point involved face-to-face conversations in several countries to truly understand how work gets done and how technology can add efficiency and speed.

The Satisfaction

At the end of the day, my work with the alliance has proven to be one of the most transformational design experiences that I’ve had. From the attention to detail applied to understanding users to the presence of talented developers who can make almost anything possible it was an amazing experience to see dozens of industries change the way they work based on work I contributed to.