Journey maps

journey maps are the key to competitive differentiation

Being able to visualize processes is an essential part of understanding them. Making strategic decisions requires a high level of understanding of the terrain. The only way to achieve that level of understanding is a rigorous team-based research effort that includes working to develop a detailed and intimate understanding of key events.

Research Review

It’s not always possible, but when there is existing research that’s been completed, it’s always advisable to review that information to see if there is anything that can be leveraged.

interviewing key actors within the ecosystem

Facilitating synchronized, moderated conversations between key ecosystem participants is the core of a successful journey mapping process. These conversations require that all participants are part of the same conversation in order to get to a fundamental understanding of key processes.